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Program
Outline |
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| Description: |
| For big ticket items for service-based businesses (e.g., financial services, insurance), the most challenging part of the sales process is often the first part: identifying qualified leads. Some organizations have embraced the idea of using 'Free Seminars' to generate self-qualified leads, a room full at a time. While some of those initiatives have been successful, many have not. Why? Because they didn't know the 11 Keys to Success with Free Seminars! In this very intense hands-on workshop, your Sales Team will learn and apply those 11 keys, and more! In addition to covering free "in person" seminars for generating local leads, we will also apply the strategies to offering free "Teleseminars" - for generating leads throughout your city, state or province, country … or beyond.
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| Learning
Outcomes: |
Your Sales Team will learn:
- The difference between a seminar and a sales pitch!· How to pinpoint their target market - the ideal lead - and how to write ad/promo copy that will attract those people / businesses
- How to develop seminar content and collateral materials that are of value to attendees and that virtually assure your organization of getting their business
- How to decide on logistics - day of the week, time of day, location, seating arrangements and lots more
- Where and how to advertise / promote their Free Seminars
- And a lot more!
Each participant will receive a workbook and resource guide to provide them with excellent support as they plan and implement their free seminars. In addition, the instructor will be available at no additional cost to each participant
-- by telephone or by e-mail -- for up to 3 months following the program.
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| Details: |
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in-person
workshop |
teleclasses
or e-courses |
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| Type
of program: |
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yes |
yes |
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| Duration: |
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1/2
day |
3
x 1
hour |
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| Target
Audience: |
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Sales Representatives and their Managers
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| Class |
minimum |
12 |
12 |
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| Size: |
maximum |
24 |
16 |
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| Article
Available: |
- Free Seminars: How to Generate a Room Full of Self-Qualified Leads! (1500 words)
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Order
this course for your team now:
call 1-888-201-2200
download
course info
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