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Program
Outline |
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| Description: |
| This workshop goes step-by-step into the development of effective needs-based sales skills. Participants will learn to lead a sales conversation from the initial small talk, through setting an agenda, identifying client needs through questioning techniques, using key information about their products to answer those needs, and moving to the closing every time. The workshop features a high degree of interactivity in role-playing situations (alternative exercises are offered in e-class and teleclass formats).
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| Learning
Outcomes: |
Your Sales Team will learn:
- Identify the difference between a sales presentation and a client focused sales conversation, and understand the benefits of using a client-focused approach.
- Use the elements of a satisfaction sales conversation to lead the client to a successful, win-win closing every time.
- Use key questions to help clients identify their needs and focus the essential emotional needs that underlie them.
- Use key information about the product to address client needs with flexibility and innovative thinking.
- Create closing scenarios for mutually satisfying conclusions that reinforce long-term client relationships.
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| Details: |
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in-person
workshop |
teleclasses
or e-courses |
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| Type
of program: |
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yes |
yes |
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| Duration: |
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6
hours |
6
x 1
hour |
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| Target
Audience: |
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Employees and executives who are involved in sales or sales management. This workshop can be made available for in-house workshops in French upon request.
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| Class |
minimum |
12 |
12 |
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| Size: |
maximum |
24 |
16 |
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Available: |
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Order
this course for your team now:
call 1-888-201-2200
download
course info
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